Ty Little Speaks on Entrepreneurship, PM, Networking & Human Sciences

September 28, 2025

Ty Little Speaks on Entrepreneurship, PM, Networking & Human Sciences | Pro Network

HARRISBURG, PA -- Ty Little is an American businessman from Harrisburg, Pennsylvania. He is the founder of the BlueRobin Group, in which he currently holds roles as Chief Executive Officer and Head of Client Advisory. Tyversen, as referred to in his work, has held previous work experience alongside companies such as Mad Man Media (2018-2022), Johannes Leonardo, Struggle to Succeed Fitness, Siyanda Wellness, Explosive Sports Performance and RPN Factory. In his early years, Little graduated from Delaware State University (2019-2021) as he earned a Bachelor's degree in Mass Communications & Media Studies, while having additional education experience at MIT's Sloan School of Management.

Director Tyreese Smith caught up with Little in an interview on entrepreneurship, project management, networking and human sciences.

Ty Little Interview

The man in charge. How's everything going for you my guy? It's been awhile, there's been some upgrades and growth as well. Glad you were able to spare some time for the rebrand. Let's roll right into it. How did your career all get started for you?

"Thank you for having me. That’s a great question to start. Back in 2017, I had made the decision not to play basketball in college after a few months at Norfolk State University. I knew that I needed to prepare for my life after basketball and always wanted to work in business, so I started my third company. Mad Man, at the time, was dedicated to marketing and management within the music and film industry. After handling marketing campaigns for music artists I ended up being introduced to the consulting world through a Deloitte Case competition my college sent me to. My group ended up getting second place and I started to develop a passion for consulting. A few years after that I ended up becoming a production intern at Johannes Leonardo which is an award winning creative agency in Manhattan. Our clients were major brands like Adidas and Volkswagen so I was able to soak up a lot of information during my time there."

What is the BlueRobin Group for those who are unfamiliar?

"BlueRobin is a creative consultancy. We decided to take a hybrid approach to what we do because brands need more in this era. We blend strategy, creativity, and artificial intelligence to build the next generation of culturally relevant sports and fitness brands. We really specialize in providing advisory and marketing for middle market sports brands in the industry. When brands hire us we’re either creating experiences, producing creative, or lending our minds for strategy and advisory. Our staff is completely made up of ex athletes with a professional background and proven background of industry knowledge."

I heard they refer to you as 'Mr.Worldwide' as you're always on tour. Make me feel like a loner as I can go and only hide in the mountains for however long to think. In all seriousness, what's the importance of traveling and why you should recommend it to the reader?

"I believe traveling is one of the most important things a person can do. Sometimes my family has to drag me away from the business for a little bit to take trips, but they’re essential. When you travel, you open your mind up to learning new things and experiencing different types of people. Most times when I travel, I end up meeting good people who I later do business with. It’s extremely beneficial from that standpoint. I love to learn new things and traveling just provides the opportunity for me."

How did networking at an early age have an impact on your career?

"I hate to say 'networking'. I feel as though people use networking to extract value from others without actually having any value to offer themselves. I love to build relationships with people. I don’t enjoy quick transactions and everyone I work with are people I know very well. I like to call it building relationship equity. It’s impossible to move up if you don’t have the right people in your corner to help you. Having the right people in my connection base has allowed me to be where I’m at today. I value relationships more than money."

How has the market changed in the last five years?

"We’re seeing NIL, online sports gambling and sponsorships completely take over the sports market. Five years ago, consumers valued social media experiences, but now we’re seeing an increase in real world experiences. We’re also seeing social media play a large role in the success of emerging leagues like the Big3 and The Next Chapter. They give fans an alternative and more cost effective way to experience the sport during a time where NBA tickets are expensive. Especially with how load management has consumed the league."

How do you view marketing vs propaganda?

"I actually studied propaganda a lot during my time at Norfolk State and Delaware State. Propaganda is clearly the most powerful non lethal tool a nation, or company can utilize. There’s a lot of propaganda used in marketing, especially in advertising. Propaganda was used to increase the sales of bacon for the Beech-Nut Packing Company in the 20's. I would advise people to look into Edward Bernays as he’s pretty much the father of propaganda. It’s a very powerful tool, if I already haven't repeated myself. Marketing is so much easier to spot, but you’ll never realize your being propagandized until it’s too late."

Working through artificial intelligence tools, there’s been a rise of programs to public use. What are your thoughts on the rise of programs and the future we're heading in?

"I believe government regulation is needed right now and I’m a big fan of AI. AI has been around for over 50 years now. At this point, it’s just easier for the average consumer to actually utilize. I don’t really know if it will be good or bad for us long term. I believe it depends on who's using it. It’ll be great for healthcare, but bad for media and entertainment with all the deepfake stuff going on. It’s really a tough conversation. The data centers actually present real problems because of the energy and cooling mechanisms required for them to run efficiently. That’s a space I’m looking into on a more serious level."

Why do you believe BlueRobin will be a success?

"I believe BlueRobin will be successful for two reasons. One being because we have a strong strategy our competitors can’t replicate. We’re willing to take risks our competitors will never be able to take because their company is too big and slow. The second is the fact that we actually care about our clients internally. Client service is what we’re hyper focused on. Our clients help make us who we are and we’re here to serve them. It’s that simple and as time goes on, you’ll start to see us acquire more market share."

Let's discuss sports entertainment. What has intrigued you within the modern entertainment industry? More so, the business aspect in this sector.

"We only see the sports entertainment industry becoming more valuable as consumers seek those in person experiences. We’re also seeing consumers from more diverse backgrounds keep up with other sports such as Formula 1, Golf and Tennis. On the NIL end, that’s the wild west but the NCAA will most likely have a structured process, and full rule book completed sometime before the year ends as talks are brewing. The NCAA has already started to introduce new procedures like the NIL clearing house. With the flux of money coming into sports from outside brands and private equity, we see athletes turning their fandom into platforms to be monetized. More athletes are launching brands now, while tapping into the creator economy. We’re really involved within that space with some of our clients."

You’ve spent some time in the music industry, as well. I remember those early Mad Man days, when you were figuring everything out. How was that experience and what did you take away from that chapter?

"I’ve always been a big music fan. I grew up on JAY-Z, Fabolous and other musicians going all the way back to the 80's. I consider myself a self proclaimed hip-hop historian in a way. At the same time, I’m a fan of all music, not just hip hop. I listen to everything from Jazz to Classical, 70's soul and everything else that exists. When I started to work in the music industry it was definitely interesting because you’re sitting in the same places the artist you grew up listening to sat while in NYC. Running marketing campaigns and managing gave me an invaluable experience that still helps me today. I really learned how to effectively manage creatives, which is much different than managing any other types of professionals. Creative people need space to work, but also need feedback. The worst thing you can do is flat out shoot down an idea because that’s their job. It’s to be creative and come up with ideas. I learned how to allow creators the space to create, while being available and authentic when they needed my feedback which still benefits even now."

How do you view colors?

"I believe color is more of a psychological driver than anything else. Colors help drive emotion. For example, the Evil Dead Rise cover is much more effective when the words are red than if the words were white or yellow. Even if you watch the 2022 Batman movie, you’ll notice how part of their color theme is a redish and orange color. The entire movie is like that and it changes the entire feel of the movie by color grading it like that instead of having a cool blue grade."

The rhetorical triangle has a special place in my heart. The structure allows me to create anything at free will with the 9,000 ideas that flow through my head a week. Breakdown the appeal from your perspective.

"Ethos, logos and pathos are all great persuasion drivers at the end of the day. The best example I can give comes from the Veganuary campaign. From 2014 to 2017, the percentage of vegan consumers went from 1% to 6%. I remember when all these people around me became vegan. What the creators did well was use doctors to establish credibility, statistics in articles to establish why it makes sense and visuals from personal stories in the documentaries to create emotion. That was a really smart idea to me."

Representation plays a huge part as human beings. Through how we dress, speech, our etiquette, while additionally for some of us having to break barriers. Why is standing out so crucial to maneuver in life?

"I tell people you have to be willing to learn and try things at a rapid pace. In the marketing and consulting space there aren’t a lot of people who look like me, or had the same upbringing as some of us. It’s important when people who make it where you want to be can turn around and tell you the little things you need to know. In order to get into the space and represent at a higher level with merit."

A lot to be thankful for at this point in life. You’ve sacrificed a lot of your college years to stay ahead of the game. Not many take on leadership roles at a young age let alone don’t know where to begin. Who are you? What has been the driving force leading to Tyrece Little’s success?

"My driving force is my family. Everyone who knows me well knows this. Aside from that, I just want to build and sustain something great that will last 100 years. To be considered one of the greatest businessmen to ever exist. That’s what I’m chasing. I’m looking at guys like Warren Buffet and Ray Dalio figuring out how I can make a larger impact than them, but on my own journey. I’m comfortable taking the steps to get there and that’s why I haven't looked to raise money from outside investors. I don’t have any intentions on building the company to sell. I want to leave a legacy for my family, clients and the space. I’ve sacrificed a lot and faced so much adversity on this path I’m on. Coming from the sports world, it’s not something I’m not used to experiencing. Thank you for having me bro!"